Home Marketing Plan

Home Marketing Plan 

The Karen Boelling Difference 
There are plenty of agents in the St. Louis area that will stick a sign in your yard and list your home. Karen Boelling does much more than that. She is a caring Realtor that understands that your home is one of your most important assets. Karen works to give her clients the best service in the industry. In fact you can see what Karen's clients are saying about her on the Testimonials page. Below is a list of ways that Karen goes above and beyond to offer the best home marketing plan available to St. Louis area home sellers. If you are considering selling a home, contact Karen to learn more about how she can help you.

Property Signage 

It's true, a yard sign is the most basic way to list a home. However studies still show that it is 3rd largest source used by buyers when finding a home (right behind their real estate agent and the internet). Our Berkshire Hathaway HomeServices yard sign, sign riders, directional arrows and even in-the-home feature cards will promote your home 24/7, directing buyers to Karen and her office for more information. And what better sign to have in your yard than the Berkshire Hathaway HomeServices sign? This is a brand known for strength, stability and quality.


Marketing to Real Estate Professionals
Your home needs to capture the interest of selling agents. If the agent is not motivated to show your home, their buyers may never see it. We can reach out nationally to the Berkshire Hathaway HomeServices network and locally through the multiple listing system and private broker receptions to get your home noticed.

Open Houses
We've combined the best of old and new media to attract people to your open house. Methods include on-site visuals such as 'open' signs and balloons to attract drive-bys, traditional methods like an open house time/date in the St. Louis Post Dispatch or Suburban Journal, and online open house search engines including BHHSselectSTL.com, STLtoday.com, and OpenHouses.com. 

Print Advertising

Though most real estate companies have moved to entirely online initiatives,we still offer some print advertising including line ads on request in the Post and Suburban Journals.

Magazine Ads
Published by the St. Louis Post Dispatch, Your Next Home is a glossy, full color magazine that is available in grocery stores, restaurants, and real estate offices across the greater St. Louis area. Berkshire Hathaway HomeServices Select Properties is the only company to have an exclusive section, devoted to highlighting homes listed with our company. Your home can be featured here each month until it sells! This publication tends to be more effective than typical newspaper advertising because it has a longer ‘shelf life’ and serves as a lasting resource for serious home buyers.

Direct Mail Campaigns
Full color, glossy postcards will be sent to your neighbors and surrounding neighborhoods announcing that your home has been ‘just listed.’ Quite often purchasers are found in the immediate area because neighbors know the benefits of living nearby and are quick to tell others who they’d like to live closer to them. 

Property Business Cards

Ask Karen about property business cards. These cards feature a photo of your home and property details so you can distribute them to friends and family. They can also be available as a take-away for showings and open houses. 

Home Feature Brochures &/or Flyers

Full color brochures will be available at your home as a take-away piece for showings, drive-bys and open houses. 

Online Exposure

More than 3 out of 4 home buyers use the Internet to find their new home according to a study by the National Association of Realtors. This data shows a significant shift away from print to online resources. Because of this, Berkshire Hathaway HomeServies Select Properties has spent the last several years positioning ourselves as an online leader through our web-based systems, online relationships and dynamic marketing initiatives.

Online Showcase

Your home can be showcased on KarenBoelling.com, BHHSselectSTL.com and over 500 BHHS Select Properties agent websites with the following features:

  • Multiple photos of both interior and exterior
  • A banner highlighting property features
  • Community information for school and demographics
  • Mortgage estimator
  • Mapping powered by Google and featuring satellite and street map views
  • Buyer's online shopping features such as saving, emailing, printing, info request, and showing scheduler
  • Facebook sharing options.

IDX for Online Distribution
Although 'IDX' doesn't sound very exciting, it actually is. Using the power of Internet Data Exchange (IDX) your home is not only available to local realtors via the MLS, but it can be pushed to other websites as well. My website. Competitor’s websites. Local websites. National websites. Although your home will be available on hundreds of sites we’d like to highlight a few:

BHHSselectSTL.com This is the Berkshire Hathaway HomeServices Select Properties site where we will feature an online showcase of your home, as mentioned above. Our primary goal is to drive local traffic here and we do this through our print advertising and by securing placement on major search engines.

Craigslist St. Louis.. Craigslist features online classified advertisements so your agent can post your home there featuring photos and information.

berkshirehathawayhs.com.com.  Advertised online and on television, our national web site is a significant source of buyer prospects. Your home will be showcased here and use registration forms to capture prospects.

Realtor.com.Trulia. Zillow.These are the big three in real estate websites and we make sure your home is searchable on each. With the popularity Zillow has begun receiving in the last few years we've secured featured placement for all of our listings.

The Select Response System
What happens when someone makes an online inquiry on your home? Will the potential buyer get a fast response? Any online interest on your listing from your listing instantly generates a text message to Karen's cell phone.


Marketing Results Reporting
It's not enough just to market your home. Karen wants to provide you with results. With Berkshire Hathaway HomeServices Select Properties you’ll receive consistent updates about your home’s showings, open houses, online activity and comparable market activity in your area.

Showings Reports. Whenever your home is shown an online feedback report will be sent to the showing agent to record their buyer’s reaction to your home, the list price and condition. Each of these feedback reports can be emailed to you from your agent.

Open House Reports. Your agent can provide you with an open house report detailing the number of visitors that attended your event, how they found your home’s open house information, and the number of visitors that expressed interest.

Print Marketing Reports. Your agent can provide you with a monthly report detailing any print marketing done on your home including ads, postcards and brochures.

Online Activity Reports. Weekly reports of online activity will be emailed to you detailing how many times your property has been listed in search results, how many visitors have looked at your home online and how many visitors have saved. Get detailed information from berkshirehathawayhs.com.com, Yahoo Real Estate, Trulia, Zillow and BHHSselectSTL.com.

Competition Reports. It’s important to know the activity of comparable properties. That’s why you’ll receive a weekly emailed report that shows properties listed near you and any price or status changes they may have undergone.


Open Houses

Browse upcoming St. Louis Open Houses in your chosen area.

Search Open Houses »

Map Search

Find your perfect home in the perfect location.

Search by Map »

School Search

Search for your family’s next home in specific school district.

Search by School »

Create Account

Save your top searches, favorite listings and receive custom updates.

Signup Online »

Get Pre-Approved

Be prepared to make an offer before you find the perfect house.

Get Pre-Approved »

Let's Talk

Need help finding the perfect home? Let me help your search!

Contact me »